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When Artists Try To Play Their Gold Record

Posted by James Duncan on

For most musicians, receiving a RIAA Gold or Platinum record is one of the ultimate career milestones. These framed awards symbolize hit albums, sold-out tours, and years of hard work in recording studios and on the road. But that has never stopped curious artists--and also collectors-- from wondering: “Does this thing actually play?” and "Is it my record or not?"

 

Over the years, musicians, producers, industry insiders, and collectors have shared stories about artists attempting to place their own Gold or Platinum awards onto turntables just to see what would happen. Sometimes the experiments worked, or worked briefly. Other times they ended in panic, laughter, or instant regret.

Listen to Adam "Ad-Rock" Horovitz and Michael "Mike D" Diamond of the Beastie Boys on a recent episode of Conan O'Brien Needs A Friend describe their experience of trying to play the Gold record for their 1989 album Paul's Boutique:

Is It My Record?

So Ad-Rock and Mike D expose some things that experienced record award collectors probably know (or maybe they've read our guides?), but other people don't, such as the common misconception that the record in the award is the record being recognized.

The reality? Most of the time it is not, like in the Paul's Boutique example talked about in the video. The most common scenario is actually that a completely different record is used in the award. Looking at hundreds of record awards tells you that it is actually quite rare to see the actual record that is being honored in an award, even in the earliest days of record awards.

It's usually easy to spot since most often the number of tracks on the record inside an award differs from the number on the record. Or the length of the track "band" is either too small or too large to match the actual song in the real album's sequence.

There are two versions of how this occurred: one from the early days and another from the mid-1980s onward.

Prior to the mid-80s all RIAA awards featured mother discs made of nickel, flash coated with gold. The label would simply send any metal mother disc they had around to be used in an award that was ordered, and it was very rarely the record being recognized. The award makers simply used whatever the record label sent them.

Some artists got very upset that this was being done, reportedly including Bruce Springsteen, who insisted that awards being given to his producer, musicians and other creative and executive contributors get awards with his actual record in them.

Thus, whether by the artist's request or some other intervention, every once in a while you see the disc being the actual record from the artist. This can be determined by seeing that the correct matrix number or other distinctive markings in the dead wax area match the actual vinyl record. Here is one of those rare examples, in this case for 1975 Heart album Dreamboat Annie:

The phrase "It's In The Wax To The Max" and matrix number (MRS-5005-A) on the gold disc in the Heart award match exactly the markings on the actual vinyl album, and there are also the exact number and correct band widths for the tracks that actually appear on the record. 

In the other era from roughly the mid-80s until the early 1990s, actual vinyl records were used in place of metal mother discs. A metallic gold or silver foil was vacuum-applied to the records and then a label stuck onto the "gold" or "platinum" disc. If one of these awards is completely dismantled, one can often see the album actually being used. This is because the original paper labels on records cannot be removed due to the way vinyl records are made: 
  • Small pellets of PVC plastic are heated into a soft puck often nicknamed a “biscuit” or “patty.”
  • The puck is placed between two stampers inside a hydraulic press with the side 1 and side 2 labels baked, or essentially melted, directly onto the record from the heat and pressure spreading the PVC out and forming the grooves.
  • The excess vinyl squeezes outward and then the record is trimmed into a perfect circle.
As an aside, those foil-coated real records made in the earliest years from the mid-80s on did not last well and are particularly heat-sensitive and prone to rippling like this:
 

Sometime in the early 1990s, a specially made plastic record and process were used that enabled the metallic film to adhere better than it did to the real vinyl (PVC) records. These new plastic records were made by a few different companies and as such sport varying numbers of tracks and band widths. They are used in most of the awards made from the early 1990s on.

Let's See If It Plays

While the Beastie Boys story has only fairly recently come to light, they certainly weren't the only artists to break into an award to try and play the record inside. This mystery has fueled curiosity among others as well. 

After receiving his first RIAA Gold Album award, Jason Mraz broke it out of its frame on camera in 2007, popped it onto a turntable and learned it was actually a record from contemporary jazz artist Tom Scott. You can check him out dismantling his award in this decidedly not hi-def video, although it's not clear if the Tom Scott track you hear is actually coming off the gold disc--that part might be augmented audio:

In another example, Boy George relayed in his autobiography that one of the Gold Album awards he received was actually a Mike Oldfield album.

Members of KISS were rumored for years to joke about whether their early Gold records were actually playable. Since some of the 1970s awards used the actual mother discs, the idea wasn’t entirely impossible. Stories circulated among collectors and industry employees about damaged KISS awards being tested on cheap turntables.

Some claimed they could hear distorted music underneath the gold finish. Others insisted the metal disc made playback nearly impossible. 

Whether any version of these stories is true hardly matters anymore. The legend became part of rock-and-roll folklore. 

Why Some Awards Worked (Or Sort Of Worked)

The reason some record awards could technically play comes down to how older awards were manufactured. Real metal masters from award often play just fine with only very minor quality loss. (We know because we've tried it with early metal mother discs from some otherwise destroyed awards).

Others retain partial playability. Still others, however, are permanently altered during the finishing process. By the time award manufacturers utilized the plastic display records referenced above, there was no way to play the records.

Collectors Still Debate It

Music memorabilia collectors remain fascinated by the question of playability. Collectors who acquire damaged or incomplete awards occasionally admit to privately testing them just to solve the mystery. Most serious collectors, however, strongly discourage it. Authentic Gold and Platinum awards, especially early ones, can be worth thousands of dollars. Dismantling an award to try the experiment destroys collector value instantly.

Today, most artists (and collectors) know better than to test their awards on turntables. Still, stories continue to circulate through recording studios, backstage lounges, and collector conventions. Some tales are probably exaggerated. Others may be completely true.

But somewhere, in some home studio or record-label office, there is almost certainly another musician staring at a Gold or Platinum record and thinking: “I wonder what would happen if I played it?” 

Interested in genuine RIAA Gold and Platinum and other record awards? Check out our selection here. We typically have several hundred in stock.

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