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Articles — music video awards

The MTV Era And The Birth of Music Videos

Posted by James Duncan on

When MTV launched on August 1, 1981, it did more than introduce music videos to cable television—it permanently transformed how artists were marketed, perceived, and collected. The MTV era marked the moment when sound and image fused into a single commercial force. For memorabilia collectors, it represents the birth of modern music branding: a time when visuals, fashion, logos, and video iconography became as valuable as vinyl records. MTV launched its MTV Video Music Awards in 1984, with the "moon man" statuette for its' U.S. edition (above). In 1994 a Europe edition was added utilizing a "globe" trophy (below) Before...

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